Why is Fashion Fair Cosmetics so Hard to Find?

untitled-4777-1.jpgWhile fledging cosmetic brands emerge, have you ever thought about why more established brands struggle to re-invent themselves?

I’m talking about Fashion Fair cosmetics. What’s going on with them? It is so tough to find a Fashion Fair counter in the malls. Whenever I’m pictured on Instagram.   with Fashion Fair cosmetics I receive comments, unaware of its existence. While others thought something was wrong with  the product. Better yet, it’s thought of as an older woman’s brand.

You may find blogs, videos, post on Instagram by me regarding the brand, because it’s a brand I truly believe in. Those who rely on Fashion Fair for exact skin tone matches and flattering lipsticks have been unable to locate their favorite products. For me, I searched off and on for years. My favorite shade of lipstick is still  chocolate raspberry . Don’t let that hot fuchsia shade fool you! It looks great with the NYX lip liner in Prune . You can go without a liner if you have a natural line already. Just apply the lipstick below the natural line.  Chocolate Raspberry will make you look radiant . There is this stigma that if you’re dark skinned you need to wear dark lipstick. Thats not true. Sometimes  its the application that matters. Some darker skin tones may need to conceal the lips first . Play around with it. If you are use to going dark all of the time, it will be an adjustment. The brighter shade also makes your teeth look whiter. Now did I make you want to try it? I hope so!

It’s not easy to walk the road less traveled by exposing Fashion Fair, when most people thought they’d gone out of business. My passion is behind the story of how Fashion Fair was  founded. It was founded in 1973 and catered to women of color at a time when major companies refused to accommodate their needs.

Linda Johnson , which owns the makeup line claims Fashion Fair is only rebuilding their inventory .

Beauty products are not essentials to survive, but Fashion Fair is a bit of history.

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Fashion Fair Cosmetics Will Need to Appeal to a Younger Audience

I don’t wear makeup everyday. It should be against the law to not wear it on special days, such as weddings and professional photos. I don’t care if it’s a dang family photo, put some makeup on.

Ok, I’m calm. I got that off of my chest. When I was a teenager. If I remember correctly I was in the tenth grade. That would make me about …ummm I was Fifteen  years of age. I graduate from high school at the age of seventeen. The first thing my mom allowed me to wear was lipstick. She didn’t allow a full face of makeup, but I don’t think I was interested in a full face. Lips and eyes is all I liked. I used the envelop a bit and begged to wear eye liner. I moved to eyeliner in the eleventh grade.

My mom introduced me to Fashion Fair cosmetics. It was a strictly created for women of color back in the day. It was founded in 1973. Mom took me to the mall and I tried on a few creamy lipsticks and fell in love with chocolate raspberry . It is a color that was long lasting, long before  so – called long lasting shades were created. It is a pink rather loud pink. It isn’t pale frosty pink or too red. I wore that lipstick with everything. I always received compliments whenever I would wear it.

The issue today: Fashion Fair ( FF) is disappearing from department stores. I’ve search and it is difficult to find a FF counter. Once I found it at Belk and I was elated. However, I was saddened by how no one ever came to the counter to help me. The FF counter didn’t have one soul attending to it. As I looked around the cosmetics department , other associates would look off when I tried to get their attention. Another thing that concerned me is the counter wasn’t as flattering as it’s predecessors. It was an embarrassment to the brand. I’ve always supported FF. It was a top seller when I was a teen and it was an awesome product.

The problem is teens think of FF as old lady makeup. Teens today think of makeup, more than likely they will look at NYX, LO’real, Too Faced, Rimmel, Urban Decay, Tarte, NARS & ELF to name a few. You know that I’m right. I see you nodding your head. Well, in my head you are.

Did you know Fashion Fair is an extension of Jet Magazine. Jet’s last subscription was in 2014, due to loss in revenue. They are looking into re branding. They’ve started by changing the pink compacts to a bronze more hip color. It doesn’t stop there. The website has received a facelift as well. Soon I expect to see more ads for FF. Although I’m one person, that is what it takes. At least one to start a movement. I believe in the brand. I only have one Youtube video, showing off my nearly used chocolate raspberry lipstick . I’ll be creating more videos on FF cosmetics. I can’t forget about our history together. Eventually I used the foundation, and lipstick.

Fashion Fair, is in need of the younger generation. Bring life back to FF, please. Frankly no one wants to see me wear Fashion Fair in an ad. I came from the times when it was hot to have a pink FF compact in my purse. I remember that little mirror. I glide on my chocolate raspberry lipstick. Child, I thought I was cute….hehe

This a current selfie shot of me at 48 years young. I have on chocolate raspberry lipstick, by Fashion Fair. Who says brown skin can’t wear pink?untitled-1500