While fledging cosmetic brands emerge, have you ever thought about why more established brands struggle to re-invent themselves?
I’m talking about Fashion Fair cosmetics. What’s going on with them? It is so tough to find a Fashion Fair counter in the malls. Whenever I’m pictured on Instagram. with Fashion Fair cosmetics I receive comments, unaware of its existence. While others thought something was wrong with the product. Better yet, it’s thought of as an older woman’s brand.
You may find blogs, videos, post on Instagram by me regarding the brand, because it’s a brand I truly believe in. Those who rely on Fashion Fair for exact skin tone matches and flattering lipsticks have been unable to locate their favorite products. For me, I searched off and on for years. My favorite shade of lipstick is still chocolate raspberry . Don’t let that hot fuchsia shade fool you! It looks great with the NYX lip liner in Prune . You can go without a liner if you have a natural line already. Just apply the lipstick below the natural line. Chocolate Raspberry will make you look radiant . There is this stigma that if you’re dark skinned you need to wear dark lipstick. Thats not true. Sometimes its the application that matters. Some darker skin tones may need to conceal the lips first . Play around with it. If you are use to going dark all of the time, it will be an adjustment. The brighter shade also makes your teeth look whiter. Now did I make you want to try it? I hope so!
It’s not easy to walk the road less traveled by exposing Fashion Fair, when most people thought they’d gone out of business. My passion is behind the story of how Fashion Fair was founded. It was founded in 1973 and catered to women of color at a time when major companies refused to accommodate their needs.
Linda Johnson , which owns the makeup line claims Fashion Fair is only rebuilding their inventory .
Beauty products are not essentials to survive, but Fashion Fair is a bit of history.